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It all starts with an idea. Perhaps you wish to start a business. Perhaps you wish to convert a hobby into something more. Perhaps you have a creative endeavor to share with the world. Whatever it is, how you communicate your experience online can make a huge difference. Do not worry about sounding professional. Sound like you! There are over 1.5 billion websites out there, but your story will set this one apart from the rest. If you read the lines back and don't hear your own voice, it's a strong indication that you still have work to do.